In January of 2006 we launched a web site called Simplified Building Concepts. This site sold industrial pipe fitting that were used to build various kinds of tubular structures. A primary usage for Kee Klamp fittings is the construction of handrails and guardrails. Through the last couple of years we found ourselves engaged in more and more safety related projects. This led us to the decision to launch an entire web site that was dedicated to safety.
This site is focused exclusively on safety products. Here are a couple of things that we're hoping to accomplish through this web site:
Create an Extremely Usable Web Site - For a lot of other companies their web site is an after thought -- not for us. The web is the primary interface we have with our customers. Knowing this has motivated us to have an industry leading web site that is second to none in features and usability.
Provide Focused Product Knowledge - Have you ever called an industry supplier only to realize that they know nothing of the product that you have questions about? Yeah, we know! That is why we hope to provide you with customer service staff that understand the safety products that we are selling on our site. Our staff is constantly learning more about the safety industry. In addition to being sales people, some of our staff also operate as trainers. So go ahead, ask your safety questions, chances are if we don't know the answer, we'll know just where to find it.
Uphold Strong Customer Relationships - If you're calling us just to get the lowest price, you might spend your time better by calling someone else. We do want to be competitive, but we also want to form strong relationships with customers who value the additional services and expertise that we have to offer.
Maintain Real Customer Service - Everywhere you go, you hear about customer service these days. The question is: is it real? Is it a marketing slogan and a line on the web site, or is it real. At Simplified we believe in action over talk. If you do not have a great customer service experience, please contact me (Chris Pollock), I'll want to know about it.