Careers at Simplified
We're Looking for self-motivated, dedicated individuals who want to join our expanding team.
Current Openings
Marketing Manager
Based: On-site in Rochester, NY (Occasional travel to Europe and other Manufacturer sites)
Reporting To: General Manager
Benefits
- 401k plan with excellent match and bonus contribution
- A comprehensive benefits program that includes medical plans starting at $0, vision and dental coverage, life and disability coverage paid 100% by the Company
- Paid holiday, vacation, and sick time
Job Specification
Simplified Safety, Inc. is hiring a Marketing Manager to lead and execute the marketing strategy across its brands: Simplified Safety, Simplified Building, and Easyfit. Additional brands may be added as the company enters new markets.
Key Responsibilities
Strategic Execution
- Execute the marketing strategy across all Simplified Safety brands
- Drive lead generation and e-commerce sales
- Grow brand awareness through PPC, SEO, social media, trade shows, and content marketing
- Align monthly and weekly marketing plans with leadership objectives
Team and Vendor Management
- Set the weekly agenda and assign work to direct reports
- Support your team and cross-functional leaders to achieve marketing goals
- Manage vendor relationships including PPC and design agencies
- Report monthly marketing expenses to the finance team
Content and Campaigns
- Create and manage marketing content including blog posts, landing pages, and product descriptions
- Oversee and optimize campaigns across paid and organic channels
Monthly Activities
- Deliver a marketing performance report including:
- Leads generated
- Quotes written
- Website traffic
- Content output
- Attend leadership meetings to plan monthly marketing activities
- Manage monthly marketing budget, collaborating with financial controller
Weekly Activities
- Coordinate weekly marketing priorities and distribute tasks to the team
- Contribute to content development and campaign execution
- Support other leaders and departments with marketing-related initiatives
- Qualifiying marketing generated leads
Technology and Systems
- Magento 1 and Magento 2
- Basecamp
- Office 365
- Zoho CRM
- Zoho Analytics
- SEMrush
Marketing Channels
- Google Ads and Microsoft Ads
- SEO
- LinkedIn, Facebook, Instagram, Pinterest, YouTube
Education, Experience, and Skills
The ideal candidate has a bachelor’s degree in marketing or a related field, or equivalent experience, along with at least four years of recent experience in online marketing.
Individual Characteristics
- Confident, outgoing, and an excellent all-around communicator with senior and junior people
- Thrives in a fast-paced environment with multiple projects
- Strong organizational skills
- Self-motivated and proactive, able to work independently and with senior leadership
- Strong analytical and critical thinking skills
- Team-oriented with a persuasive leadership style
- Effective time management and adaptability to changing priorities
Apply
Please include a resume and/or cover letter in your application.
Simplified Safety, Inc. is an equal opportunity employer.
