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Careers at Simplified

We're Looking for self-motivated, dedicated individuals who want to join our expanding team.

Who We Are

Simplified Safety is an online distributor of fall protection systems and other safety critical products. We are located in Rochester, NY and have been in business since 2006. We focus on developing industry-leading educational content, employing driven individuals with industry and domain expertise, and providing exceptional service to our amazing customers.

We Value

  • Quality relationships with one another and customers
  • Continuous development for the individual and the company
  • Simple service that drives customer loyalty
  • Exceeding expectations, even when it's hard
  • Collaboration through humble & supportive teams
  • Being open and honest with one another

Current Openings

Marketing Manager

Based: On-site in Rochester, NY (Occasional travel to Europe and other Manufacturer sites)

Reporting To: General Manager

Benefits
  • 401k plan with excellent match and bonus contribution
  • A comprehensive benefits program that includes medical plans starting at $0, vision and dental coverage, life and disability coverage paid 100% by the Company
  • Paid holiday, vacation, and sick time
Job Specification

Simplified Safety, Inc. is hiring a Marketing Manager to lead and execute the marketing strategy across its brands: Simplified Safety, Simplified Building, and Easyfit. Additional brands may be added as the company enters new markets.

Key Responsibilities
Strategic Execution
  • Execute the marketing strategy across all Simplified Safety brands
  • Drive lead generation and e-commerce sales
  • Grow brand awareness through PPC, SEO, social media, trade shows, and content marketing
  • Align monthly and weekly marketing plans with leadership objectives
Team and Vendor Management
  • Set the weekly agenda and assign work to direct reports
  • Support your team and cross-functional leaders to achieve marketing goals
  • Manage vendor relationships including PPC and design agencies
  • Report monthly marketing expenses to the finance team
Content and Campaigns
  • Create and manage marketing content including blog posts, landing pages, and product descriptions
  • Oversee and optimize campaigns across paid and organic channels
Monthly Activities
  • Deliver a marketing performance report including:
    • Leads generated
    • Quotes written
    • Website traffic
    • Content output
  • Attend leadership meetings to plan monthly marketing activities
  • Manage monthly marketing budget, collaborating with financial controller
Weekly Activities
  • Coordinate weekly marketing priorities and distribute tasks to the team
  • Contribute to content development and campaign execution
  • Support other leaders and departments with marketing-related initiatives
  • Qualifiying marketing generated leads
Technology and Systems
  • Magento 1 and Magento 2
  • Basecamp
  • Office 365
  • Zoho CRM
  • Zoho Analytics
  • SEMrush
Marketing Channels
  • Google Ads and Microsoft Ads
  • SEO
  • LinkedIn, Facebook, Instagram, Pinterest, YouTube
Education, Experience, and Skills

The ideal candidate has a bachelor’s degree in marketing or a related field, or equivalent experience, along with at least four years of recent experience in online marketing.

Individual Characteristics
  • Confident, outgoing, and an excellent all-around communicator with senior and junior people
  • Thrives in a fast-paced environment with multiple projects
  • Strong organizational skills
  • Self-motivated and proactive, able to work independently and with senior leadership
  • Strong analytical and critical thinking skills
  • Team-oriented with a persuasive leadership style
  • Effective time management and adaptability to changing priorities

Apply

Please include a resume and/or cover letter in your application.

Simplified Safety, Inc. is an equal opportunity employer.

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